The challenge however, was how to deliver expertise which would provide instantly recognisable and highly desirable value to busy restaurant owners.
Of all the things a restaurant owner has to do on a daily basis, switching accountants is almost certainly not on that list.
However… our solution was in creating a free course in which Sarah shared her most effective ways in which restaurants can increase profits and minimise costs.
The course is designed to be share on social media in both regular and paid advertising, as well as at trade events and direct marketing.
The concept is often referred to as a lead magnet, and a magnet it is.
It fully delivers on the promise to target customers for them to increase their profits as well as cutting costs.
What it also does is perfectly position Sarah and her team as stand-out experts in their field.
The video course includes a clear and compelling Call To Action to take up a free consultation to take the next step in making a real difference to their bottom line… something which they are at that point, acutely aware that Sarah can deliver upon.