The new and exciting tech development which is now able to be enjoyed by all is 360 Degree Virtual Reality Video, here is a demonstration of that on the Southampton Wheel.
At this year's event James Rostance, WOW Video Production CEO was invited to give a seminar on both days of the UK's ;targets B2B exhibitor for entrepreneurs, business and marketing professionals.
So What Has Stonehenge Got To Do With Online Video Marketing Strategies You Ask? Sat in our office on this rainy Monday we took [...]
In the past six months you’ve probably heard at least one person tell you that online video marketing is the next big thing. Though online video adverts are nothing new, they are no longer a novelty but an integral element in your online marketing strategy.
White board animations were incredibly engaging when they first came out and for a good while after. However, they are now so over used in budget marketing videos that the ‘wow this is new’ factor which was responsible for locking in viewers’ attention to begin with is now long gone and so to is their captivating effect.
Subtitles greatly increase the potential audience reach of video marketing by including foreign language speakers, persons hard of hearing or deaf as well as viewers without the opportunity to clearly hear sound.
If you own or work for a small to mid-sized company, I would put money on the fact that you do a heck of a lot more for your customers than they know you do.
Ok. So that’s a good thing surely?
Well, as it stands… no.
Businesses crave to communicate authenticity and sincerity in their marketing endeavours. The reason for that is to engender trust and respect from potential customers.
As with most things, there is usually a blindingly simple way to do which you are after.
The difference between ‘useful’ and ‘valuable’ is commonly just a matter of effectively communicating the value which an item or in this case, knowledge offers.
The Times, The Sunday Times and The Sun now operate online paywalls for readers.
The Daily Telegraph and Sunday Telegraph are also set to implement the same later in the year.
But this is great for PR and Marketing agencies if they are prepared to go that little bit further.
Whilst it’s true there is no ‘magic bullet’ in terms of client acquisition.
There is one marketing technique which is more powerful than just about any other. Yet it’s astonishingly underused because of several key misconceptions.