Professionally piloted aerial drone video filming can provide truly breath-taking footage for a video production. Not only is the cost significantly lower for video production companies than arranging a helicopter charter, but professional drones can film at lower altitudes, perform more complex manoeuvres and even film indoors.
In the past six months you’ve probably heard at least one person tell you that online video marketing is the next big thing. Though online video adverts are nothing new, they are no longer a novelty but an integral element in your online marketing strategy.
4K Ultra HD is the greatest improvement in picture quality since HD was introduced. The picture quality is four times greater than regular HD which is the old picture standard that 4K is replacing.
Music is not the only choice of audio for a video. A custom prepared audio score can do wonders in terms of locking in a viewer’s attention and getting them to feel specific emotions such as excitement or suspense. Sound design rarely gets the credit it deserves and that’s also the reason why it’s one of the best kept secret weapons of elite video Producers.
Colour grading is arguably the most exciting piece of post-production work as part of the video production process. We are all used to seeing cinema films and appreciate them for how ‘movie-like’ and filmic they look. It’s often hard to break down why a movie looks so much better than a run of the mill corporate video production, and as you’ll now learn… the process of colour grading is instrumental in that.
White board animations were incredibly engaging when they first came out and for a good while after. However, they are now so over used in budget marketing videos that the ‘wow this is new’ factor which was responsible for locking in viewers’ attention to begin with is now long gone and so to is their captivating effect.
Subtitles greatly increase the potential audience reach of video marketing by including foreign language speakers, persons hard of hearing or deaf as well as viewers without the opportunity to clearly hear sound.
There is nothing worse than your corporate video production going off the rails before you've even seen the finished product. This checklist will allow you to identify issues that could undermine the success of your project.
As a Video Producer, pricing competitively is a skill.
Particularly if your focus is genuinely on producing a video for a client that will perform well in its given application.
There are four key factors which determine the quality and effectiveness of a video...
Too much of anything can turn into a disaster. From fake tan to video production techniques, the principle is the same.
Animating text within a video is a technique. However the temptation to over-apply, just as with fake tan, has become somewhat of an epidemic.
You’ve probably heard of 4K Ultra HD, the next evolution in video quality. However, a common question is “what does it look like if I don’t have a Ultra HD TV?”.
Here is a piece we’ve just finished for Now Vauxhall motor group...
If your customers need to go through a sign up procedure, or there is some kind of process in using your website.
Then you could make your customers’ lives much easier if you had produced a simple show-and-tell video, either on its own or part of a series.
Your front line sales staff are the best people in your company at selling your product or service. They know it inside and out, and crucially – they know how to sell it.
However, it’s rare for the expertise of those sales staff to be called upon when designing or re-designing a company website.
If your customers need something explaining, and if you can do that for them quickly with the minimal amount of fuss… they will thank you for it.
If any instructions that you provide result in repetitive customers service enquiries.
Then there is an opportunity for you to serve your customers better, and reduce the strain on staff and costs involved by improving on those instructions.
If you own or work for a small to mid-sized company, I would put money on the fact that you do a heck of a lot more for your customers than they know you do.
Ok. So that’s a good thing surely?
Well, as it stands… no.