Creating engaging and sharable B2B social media content can be a challenge, especially when the temptation is to focus on your product or service.
The winning formula with B2B social content is to provide value by educating on the problem that you help solve.
Before becoming a client, a potential client is interested or concerned with the problem or need that they face. This is why providing education on that, rather than jumping straight to talking about your product or service works so incredibly well.
Localz provides state-of-the-art delivery tracking capabilities for companies to provide end-users with.
This series of social media videos focused on the findings of a report which the company had commissioned that looked into the problems which end-users encounter in waiting for deliveries.