Westfield Health needed a looped video to play on their custom built exhibition stand.
The stand had been designed as such that the video would be part of the set, though not the primary point of focus.
The concept was that it effortlessly dramatise their central proposition: ‘Welcome to a new dawn in corporate healthcare’.
Delivering this involved choosing a variety of stock footage shots which would show workers staring their days fresh.
For this type of project, choosing from footage which had already been filmed (stock footage) is more cost effective as well as being quicker to produce.