Quite often in engineering and manufacturing, components are regarded as ‘unsexy’ and are viewed purely in a functional capacity.
But Gill Sensors & Controls make world-leading sensor equipment, and the accuracy and reliability of their products massively separate them from their competitors.
Having consulted with them in detail about the real-world benefits and protection which their sensors provide, it was clear that we needed to be bold and very much proud of the product’s offering.
Engineers are real people too, and they are not robots as they are often treated when it comes to sales.
This is why we scripted the videos in a way which talked directly to the viewer, directly to the engineer about their concerns and their needs.