Trad Scaffolding had developed a modular scaffolding system which represented a major advancement compared to all other current alternatives.
Existing scaffolding systems take considerably longer and therefore cost more to erect, the core value proposition of Plettac Metrix is that it is much, much quicker to build.
In producing the scaffolding product launch video we consulted with the client in great detail and then worked to devise a way to best communicate and demonstrate that it was not just a lot quicker, but show just how much quicker it is to erect.
What we came up with was to film a series of like-for-like comparisons of the client’s system and competitor’s systems being built.
We filmed it in a studio environment and had riggers build exactly the same size and type of structure.