Solicitor marketing is quite different to marketing for regular companies because reputation and perception are always at the forefront of any strategy to be considered.
Pryers wanted to look into alternative ways in which they could attract clients, they had identified video as being the tool with which to do that, it just was not clear how to do it.
A core tenant of marketing is that if you can help a prospective client with their problem at the earliest stage possible, then you stand to be first in line for when they decide to take action in procuring the service you provide.
The approach we prescribed was to produce a series of videos, one for each of Pryers’ core business areas.
Each video would provide solid insight, education and value to the viewer in relation to the problem they were looking to solve.