When you have a quality product you don’t need to sell.
You can instead, arguably, have a great time going into detail about the problems or challenges your customers are likely to face and educate them on the range of facts which go into making an informed decision.
Talking about the customer journey process is also another key area which prospective customers want to know about.
To take care of all of this, we produced a set of four sales process videos which do an excellent job of handling all of those points.
For the client we took care of everything:
- Video conceptualisation
- Presenter search and shortlist
- Script writing
- Studio filming
The reason why we were able to ultimately produce a set of videos which worked so well in their chosen application was because we spent a great deal of time learning about and understanding:
- The client’s business
- Their customers
- Their market place
- Their competitors
Marketing videos are sales tools and you have to have a first class level of understanding about that which you are helping to sell.
B2C videos are often judged purely on how nice they look, but in B2B… how effective the videos are in delivering a specific outcome or set of KPIs is what counts.
If that’s something you’re after… then please do get in contact through the form or telephone number below.