1. Not knowing your budget
It may seem obvious, but determining how much you can afford to spend on your video content will ensure the best results.
From the outset you will know precisely what kind of videos packages and services are available to you.
Every video project is unique and having a clear idea of your budget will make it easier for the video production company to tailor their project to suit your requirements.
2. Ignoring emerging trends
Your marketing video is an investment.
You want this video to sell your business or product to your customers for years to come.
As 4k Ultra HD video becomes increasingly prevalent Full 1080p video just won’t cut it.
If you want to be able to be able to continue using your corporate marketing video in your online marketing strategy you would be wise to employ a video production company that shoots its videos in 4K.
3. Not inspecting your locations
It is essential to conduct thorough assessments of all your locations.
There are numerous factors to take into consideration to prepare a video team for a location shoot. Failure to do so correctly can stall a production and cripple a crew’s productivity.
Rescheduling your shoots will also cost you time, and consequently delay the completion of your video project.
You should ensure that you arrange for a member of the production team to visit your sites so that they can assess their suitability for the project in advance and help you avoid costly reshoots.
4. Underestimating hidden costs
Remember that budget we talked about earlier?
Later into your project you may find yourself encountering additional costs.
It is essential to prepare yourself for these from the very start so that your project reaches completion before you run out of funds.
It is therefore recommended that you put aside a contingency budget of roughly 10-20%, depending on the size of your project, to prepare you for any costs that arise later into the project.