How To Make Sure Your CEO Looks Good On Camera

“No one ever got fired for buying IBM” is a marketing quote that’s always made me smile.  The same is no doubt true for helping make sure your CEO looks their best on camera…

Here is a simple list of pointers that any video production company worth their salt will take of anyway, but here they are for your benefit…


1: Translucent Matting Powder

Shiny faces look bad, and they can even make a person look untrustworthy. Translucent matting powder is colour free and invisible. What it does however is absorb and prevent any shine, the result is that your CEOs face will look their very best.


2: Outfit Planning

A simple reminder toward the close of business the day before filming should be all that’s required to make sure they dress their very best. Especially if it’s only a brief interview it’s easy for an executive to let their choice of what to wear slip their mind.


3: Choice of Location

The location of where the interview takes place can have a huge bearing on the way they are perceived as well as the impact of the message. Whilst there’s no definitive rule for where they should be filmed, you should always carefully plan the location and consider what will be in the background. Other points to consider will be the likelihood of any interruptions.

If boardrooms or suitable meeting rooms are unavailable and excellent alternative option is to hire a conference room at a quality hotel.


4: Water

From the moment your CEO steps into the room, make sure they have a drink to hand. For the whole time they are with you, make sure also that they drink as they go. Even the slightest degree of dehydration can impair their clarity of thought as well making they voice sound raspy.


5: Hair Stylist 

This one can raise an eyebrow when suggested, however television professionals and Heads of State will by default make use of their service.

On set, a hair stylist’s job is more geared to fine tuning their existing style rather than a full blown hair cut.  A hair stylist will typically also be able to tidy up nails if required. It’s these minor tweaks which each help toward a fully polished final look.


6: Space

Because of the way camera lenses work, a person will look their best if there is plenty of distance between themselves and the camera lens.

If you’ve ever had a photo taken right up close to your face you’ll appreciate this rather well.

To address this you will need to make sure that the room or space you are considering filming in is large enough for distance between them and the camera but also in the background. Filming someone close to or right up against a wall is a major thing to avoid.

A good rule of thumb is that you should opt for a mid size board room or larger. Never anything smaller.


7: Eye Contact

Maintaining eye contact is highly important, regardless of whether it’s with an interviewer or the camera in the case of a direct piece-to-camera.

A relaxed and engaged look is ideal. The one thing to avoid at all costs is the breaking of eye contact and looking away from the interviewer or camera.

Looking away, even if only for a moment has a significant impact on their trustworthiness and authority. Breaking, and then momentarily focusing their eye contact to somewhere else in the room is a characteristic of someone who is on edge or alert to possible danger.

Fundamentally, it’s not a characteristic of a confident point of authority. If at any point during filming this happens, that given section will need to be re-filmed.



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