ASTF wanted to raise £250,000 through equity based crowdfunding.
As a hybrid online tailor, they offer in person consultations, measurements and fitting sessions, with measurements then stored online and garments produced in Nepal.
Their pitch is to offer Saville Row suits at high street prices.
In all, they have an incredibly strong concept and a proven business model. Never the less, to ensure success with the crowdfunding campaign we needed to produce a video which would explain and leverage their key benefit points and points of difference.
Because their offering to potential investors was very detailed the video needed to take the form of a ‘sizzle reel’, where having watched it the viewer should be fully primed and motivated to want to learn more.