Tim, the MD did not hide the fact that it was a vastly different approach to what they had in mind. Never the less, he felt confident in our abilities to trust us with the prescribed direction.
He trust was ultimately rewarded within the first week of the campaign as support and donations came thick and fast, primary from the parents of pupils who we had identified as the best target group to focus on.
The reason why they were so well motivated was because of the case we made as to how their children would miss out if the centre was allowed to close.
Donations were by comparison to most campaigns fairly small, but the sheer number of them propelled the campaign to success within the first few days.