I do like this PR stunt, BUT…. there is one thing I would have done differently with the all important follow-up PR video.
The thing I would have done differently and paid particular attention to would have been to make it abundantly clear what Revere (the company behind it) does.
They know what they do, and ‘auto tech design’ probably means something to people who are already into what they do.
Never the less, they will be missing out on a much wider reach through not thinking through carefully if it’s clear what their business does.
In case you don’t know, they customise high-end vehicles with all manners of styling and modifications.
At the beginning of their video they had a wonderful opportunity to lay out exactly what they do. But they didn’t, instead they had a very busy title slide which frankly, squandered the opportunity (see below)
If they were our client, I would have suggested the PR video make use of a full screen ‘Before’, and ‘After’ picture of a vehicle that they have customised.
Simple, yet it would clearly show in just a few seconds what they do as well as how good they are at what they do.
One more thing… is that I would have included definitive call-to-action at the end of the video.
Without a CTA, the viewer is more than likely just going to consume their next piece of social media content rather than take any kind of preferred action.
In case you’ve not seen it, here’s the video below.
Oh, and feel free to notice our CTA underneath the video at the end of this article. After all, you should always practice what you preach!