Colour grading is arguably the most exciting piece of post-production work as part of the video production process. We are all used to seeing cinema films and appreciate them for how ‘movie-like’ and filmic they look. It’s often hard to break down why a movie looks so much better than a run of the mill corporate video production, and as you’ll now learn… the process of colour grading is instrumental in that.
There is nothing worse than your corporate video production going off the rails before you've even seen the finished product. This checklist will allow you to identify issues that could undermine the success of your project.
Too much of anything can turn into a disaster. From fake tan to video production techniques, the principle is the same.
Animating text within a video is a technique. However the temptation to over-apply, just as with fake tan, has become somewhat of an epidemic.
You’ve probably heard of 4K Ultra HD, the next evolution in video quality. However, a common question is “what does it look like if I don’t have a Ultra HD TV?”.
Here is a piece we’ve just finished for Now Vauxhall motor group...
Your front line sales staff are the best people in your company at selling your product or service. They know it inside and out, and crucially – they know how to sell it.
However, it’s rare for the expertise of those sales staff to be called upon when designing or re-designing a company website.
If your customers need something explaining, and if you can do that for them quickly with the minimal amount of fuss… they will thank you for it.
If any instructions that you provide result in repetitive customers service enquiries.
Then there is an opportunity for you to serve your customers better, and reduce the strain on staff and costs involved by improving on those instructions.
If you own or work for a small to mid-sized company, I would put money on the fact that you do a heck of a lot more for your customers than they know you do.
Ok. So that’s a good thing surely?
Well, as it stands… no.