Solicitor’s Marketing Video : Re-edit or Re-film? Viewing habits are changing and in the last few years most of us watch [...]
In the past six months you’ve probably heard at least one person tell you that online video marketing is the next big thing. Though online video adverts are nothing new, they are no longer a novelty but an integral element in your online marketing strategy.
Colour grading is arguably the most exciting piece of post-production work as part of the video production process. We are all used to seeing cinema films and appreciate them for how ‘movie-like’ and filmic they look. It’s often hard to break down why a movie looks so much better than a run of the mill corporate video production, and as you’ll now learn… the process of colour grading is instrumental in that.
There is nothing worse than your corporate video production going off the rails before you've even seen the finished product. This checklist will allow you to identify issues that could undermine the success of your project.
A superb example of how a product sales video should look. Not just because it's beautifully filmed, but because of the way it is heavily benefit driven so as to position the product in the viewer's eyes as the obvious choice for their needs.
The Times, The Sunday Times and The Sun now operate online paywalls for readers.
The Daily Telegraph and Sunday Telegraph are also set to implement the same later in the year.
But this is great for PR and Marketing agencies if they are prepared to go that little bit further.