Professionally piloted aerial drone video filming can provide truly breath-taking footage for a video production. Not only is the cost significantly lower for video production companies than arranging a helicopter charter, but professional drones can film at lower altitudes, perform more complex manoeuvres and even film indoors.
In the past six months you’ve probably heard at least one person tell you that online video marketing is the next big thing. Though online video adverts are nothing new, they are no longer a novelty but an integral element in your online marketing strategy.
4K Ultra HD is the greatest improvement in picture quality since HD was introduced. The picture quality is four times greater than regular HD which is the old picture standard that 4K is replacing.
Music is not the only choice of audio for a video. A custom prepared audio score can do wonders in terms of locking in a viewer’s attention and getting them to feel specific emotions such as excitement or suspense. Sound design rarely gets the credit it deserves and that’s also the reason why it’s one of the best kept secret weapons of elite video Producers.
Colour grading is arguably the most exciting piece of post-production work as part of the video production process. We are all used to seeing cinema films and appreciate them for how ‘movie-like’ and filmic they look. It’s often hard to break down why a movie looks so much better than a run of the mill corporate video production, and as you’ll now learn… the process of colour grading is instrumental in that.
Subtitles greatly increase the potential audience reach of video marketing by including foreign language speakers, persons hard of hearing or deaf as well as viewers without the opportunity to clearly hear sound.
Whilst it’s true there is no ‘magic bullet’ in terms of client acquisition.
There is one marketing technique which is more powerful than just about any other. Yet it’s astonishingly underused because of several key misconceptions.