Colour grading is arguably the most exciting piece of post-production work as part of the video production process. We are all used to seeing cinema films and appreciate them for how ‘movie-like’ and filmic they look. It’s often hard to break down why a movie looks so much better than a run of the mill corporate video production, and as you’ll now learn… the process of colour grading is instrumental in that.
White board animations were incredibly engaging when they first came out and for a good while after. However, they are now so over used in budget marketing videos that the ‘wow this is new’ factor which was responsible for locking in viewers’ attention to begin with is now long gone and so to is their captivating effect.
Subtitles greatly increase the potential audience reach of video marketing by including foreign language speakers, persons hard of hearing or deaf as well as viewers without the opportunity to clearly hear sound.