Don’t Let Poor Sound Design Cheapen Your Video Marketing

By |2015-08-21T17:04:12+01:00August 21st, 2015|Corporate Video Production, Uncategorized, Video Production Tips & Techniques|

Music is not the only choice of audio for a video. A custom prepared audio score can do wonders in terms of locking in a viewer’s attention and getting them to feel specific emotions such as excitement or suspense. Sound design rarely gets the credit it deserves and that’s also the reason why it’s one of the best kept secret weapons of elite video Producers.

Why You Should Avoid Animated Whiteboard Corporate Marketing Videos

By |2015-08-16T15:13:47+01:00August 16th, 2015|Uncategorized, Video Marketing, Video Production Tips & Techniques|

White board animations were incredibly engaging when they first came out and for a good while after. However, they are now so over used in budget marketing videos that the ‘wow this is new’ factor which was responsible for locking in viewers’ attention to begin with is now long gone and so to is their captivating effect.

Use Your Sales Staff To Help Make A Video Sales Presentation

By |2013-10-09T12:00:16+01:00October 9th, 2013|Corporate Video Production, Uncategorized, Video Production Tips & Techniques|

Your front line sales staff are the best people in your company at selling your product or service. They know it inside and out, and crucially – they know how to sell it.

However, it’s rare for the expertise of those sales staff to be called upon when designing or re-designing a company website.

Simple Explainer Videos To Cut Repetitive Customer Enquiries

By |2013-10-02T12:00:49+01:00October 2nd, 2013|Corporate Video Production, Uncategorized, Video Production Tips & Techniques|

If your customers need something explaining, and if you can do that for them quickly with the minimal amount of fuss… they will thank you for it.

If any instructions that you provide result in repetitive customers service enquiries.

Then there is an opportunity for you to serve your customers better, and reduce the strain on staff and costs involved by improving on those instructions.

Why Video Testimonials Are Almost As Powerful As Personal Recommendations

By |2013-09-18T12:00:57+01:00September 18th, 2013|Uncategorized, Video Marketing, Video Production Testimonials, Video Production Tips & Techniques|

Businesses crave to communicate authenticity and sincerity in their marketing endeavours. The reason for that is to engender trust and respect from potential customers.

As with most things, there is usually a blindingly simple way to do which you are after.

Why Newspaper Paywalls Are Great For Savvy PR & Marketing Agencies

By |2013-08-20T08:01:33+01:00August 20th, 2013|Corporate Video Production, Uncategorized, Video Marketing, Video Production Industry News, Video Production Tips & Techniques|

The Times, The Sunday Times and The Sun now operate online paywalls for readers.
The Daily Telegraph and Sunday Telegraph are also set to implement the same later in the year.

But this is great for PR and Marketing agencies if they are prepared to go that little bit further.

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