Historically, subtitles were for the deaf and hard of hearing, as well as for people who were in the middle of learning English as an additional language. However, in recent times the use of mobile devices has changed all that.
Music is not the only choice of audio for a video. A custom prepared audio score can do wonders in terms of locking in a viewer’s attention and getting them to feel specific emotions such as excitement or suspense. Sound design rarely gets the credit it deserves and that’s also the reason why it’s one of the best kept secret weapons of elite video Producers.
White board animations were incredibly engaging when they first came out and for a good while after. However, they are now so over used in budget marketing videos that the ‘wow this is new’ factor which was responsible for locking in viewers’ attention to begin with is now long gone and so to is their captivating effect.
There is nothing worse than your corporate video production going off the rails before you've even seen the finished product. This checklist will allow you to identify issues that could undermine the success of your project.
Video & Pictures
Launch video for an alternative to Right Move, lampooning estate agents..
Flashy Audi RS5, bad parking and a super slick estate agent character all check.
Professional comedy scripting by a top circuit comedian.
As a Video Producer, pricing competitively is a skill.
Particularly if your focus is genuinely on producing a video for a client that will perform well in its given application.
There are four key factors which determine the quality and effectiveness of a video...
Your front line sales staff are the best people in your company at selling your product or service. They know it inside and out, and crucially – they know how to sell it.
However, it’s rare for the expertise of those sales staff to be called upon when designing or re-designing a company website.
If your customers need something explaining, and if you can do that for them quickly with the minimal amount of fuss… they will thank you for it.
If any instructions that you provide result in repetitive customers service enquiries.
Then there is an opportunity for you to serve your customers better, and reduce the strain on staff and costs involved by improving on those instructions.
If you own or work for a small to mid-sized company, I would put money on the fact that you do a heck of a lot more for your customers than they know you do.
Ok. So that’s a good thing surely?
Well, as it stands… no.
Businesses crave to communicate authenticity and sincerity in their marketing endeavours. The reason for that is to engender trust and respect from potential customers.
As with most things, there is usually a blindingly simple way to do which you are after.
The difference between ‘useful’ and ‘valuable’ is commonly just a matter of effectively communicating the value which an item or in this case, knowledge offers.
The Times, The Sunday Times and The Sun now operate online paywalls for readers.
The Daily Telegraph and Sunday Telegraph are also set to implement the same later in the year.
But this is great for PR and Marketing agencies if they are prepared to go that little bit further.