4K Ultra HD will soon replace HD.
But what does the equipment look like, and what does a professional video shoot look like behind the scenes?
You’ve probably heard of 4K Ultra HD, the next evolution in video quality. However, a common question is “what does it look like if I don’t have a Ultra HD TV?”.
Here is a piece we’ve just finished for Now Vauxhall motor group...
Your front line sales staff are the best people in your company at selling your product or service. They know it inside and out, and crucially – they know how to sell it.
However, it’s rare for the expertise of those sales staff to be called upon when designing or re-designing a company website.
If your customers need something explaining, and if you can do that for them quickly with the minimal amount of fuss… they will thank you for it.
If any instructions that you provide result in repetitive customers service enquiries.
Then there is an opportunity for you to serve your customers better, and reduce the strain on staff and costs involved by improving on those instructions.
If you own or work for a small to mid-sized company, I would put money on the fact that you do a heck of a lot more for your customers than they know you do.
Ok. So that’s a good thing surely?
Well, as it stands… no.
Businesses crave to communicate authenticity and sincerity in their marketing endeavours. The reason for that is to engender trust and respect from potential customers.
As with most things, there is usually a blindingly simple way to do which you are after.
The difference between ‘useful’ and ‘valuable’ is commonly just a matter of effectively communicating the value which an item or in this case, knowledge offers.
The Times, The Sunday Times and The Sun now operate online paywalls for readers.
The Daily Telegraph and Sunday Telegraph are also set to implement the same later in the year.
But this is great for PR and Marketing agencies if they are prepared to go that little bit further.
Small to mid size marketing agencies are currently in an excellent position the profit from the biggest online growth area since website design.