eCommerce Product Marketing Video
Purposefully designed for sharing social sharing amongst target customers.
- Designed for social sharing
- Optimised for Facebook & Instagram
“The video is wonderful and perfect for the Western market. I am very grateful for your help.”
With a primary target market of women aged 20-40, the client wanted us to conceptualise and produce a video that would capture the fun to be had in having the product.
At the same time the video needed be designed for the following:
- Optimal viewing on mobile (Facebook & Instagram)
- Work without sound playing
- Engage and lock in the viewer’s attention for the duration of the video
To get the main actresses we set up and ran a social media campaign which offered ‘free unicorn costumes’ as well as the opportunity to star in the product’s video.
The campaign was hugely successful and received 116,583 likes and shares.
The video was filmed across two days, one with the competition winners and another with a professional model in the studio for the studio shots and still image product pictures.
How It Was Made
Here is a behind the scenes video for the studio filmed element of the video which was shot on the second day of shooting.