Strategically Integrating PR With Marketing To Build And Feed Sales Funnels [EPISODE 10]
James Rostance speaks with Debby Penton about strategically integrating PR campaigns with marketing in order to provide continuous qualified business leads.
Cutting Edge Marketing Strategies For Tech Firms [EPISODE 9]
James Rostance speaks with Paul Maher to find out which techniques and strategies are delivering incredible results in other sectors, and what he recommends marketers within the tech industry adopt if they want to crush their competitors.
Performance Influencer Marketing : AI & Content DNA [EPISODE 8]
Performance influencer marketing, using AI to help set up campaigns, and content DNA to increase recall and effectiveness. James Rostance & Stevie Johnson.
In App Advertising – Captive Engaged Users, Minimal Advertisers [EPISODE 7]
Einav Dinur discusses with James Rostance the golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.
THE 414 – The Simple Strategy For Attracting Customers And Celebrity Endorsers [EPISODE 6]
James Rostance speaks with Ryan Palmer, Co-Founder of The London Sock Company to find out about the single marketing strategy that has helped him build a leading fashion business in just 4 years.
THE 414 – The Secret For Turning Your LinkedIn Profile Into A Lead Magnet [EPISODE 5]
How to use LinkedIn to position yourself as the go to expert and have prospects coming to you, pre-sold ready to buy. LinkedIn profile expert Naomi Johnson shares the secret behind turning your profile into a true lead magnet.
THE 414 – Mind-blowing Exposure & ROI: How To Get Television News Coverage [EPISODE 4]
Discover the secrets behind the strategy which Richard Branson built his empire on. James Rostance speaks with Kully Dhadda, Founder & CEO of Flame PR to learn about the single most effective free form of advertising.
THE 414 – Be Bold & Brave To Win Customers [EPISODE 3]
Size and spending power does not make you invincible in marketing. In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large brands and market leaders.
THE 414 – Could Influencer Marketing Be Perfect For Your Strategy? [EPISODE 2]
The case for today’s most organic and unbeatable form of marketing, Influencer Marketing. James Rostance speaks with Emilie Quinn, Head of Influencer Marketing at Wildfire Social to determine how Influencer Marketing can benefit, the secret to its power along with the correct approach for any influencer based campaign.
THE 414 – Discover How AI & Machine Learning Can Revolutionise Your Work & Results [EPISODE 1]
Machine learning and AI has been around for many years. We are now at a tipping point where marketers for companies of all sizes have access to this technology and are able to put it to incredible use.
THE 414 – Episode 1 Announcement – AI & Machine Learning In Marketing
For the first episode we’ll be getting straight into what is arguably the most exciting and revolutionary technological development right now, which is the practical use of artificial intelligence and machine learning in online marketing.
If You Don’t Have Subtitles, You Don’t Have A Video
Historically, subtitles were for the deaf and hard of hearing, as well as for people who were in the middle of learning English as an additional language. However, in recent times the use of mobile devices has changed all that.
The Video Production Process Explained In 8 Simple Steps
If you are setting about having a video produced, James Rostance shares this concise overview of the correct process that you will need to follow.
THE 414 – Show Launch & Guest Search
We are producing a new business show, and would like to hear from you, if you, or any of your contacts are marketing professionals with some great stories, insights, techniques or concepts to share. Speaking each week with the greatest minds in marketing, The 414 will quickly establish itself as one of the leading pieces of business social content online.
Why Schools & Colleges Should Plan Extra Curricular Crowdfunding Campaigns
Why Schools & Colleges Should Plan Extra Curricular Crowdfunding Campaigns FundEd - Crowdfunding Magazine Feature Crowdfunding is an excellent source of finance for business but also, schools and colleges. The education sector has made [...]