You’ve probably heard of 4K Ultra HD, the next evolution in video quality. However, a common question is “what does it look like if I don’t have a Ultra HD TV?”.

Here is a piece we’ve just finished for Now Vauxhall motor group.

Whilst the video is being presented in normal high definition screen size (720p). The important factor is the particularly nice (expensive) camera it was filmed on, and then the resolution is was edited in.

And that’s the keyword… resolution.

The resolution that’s important for now, is the size of the image sensor in the camera, and the resolution of the work space it’s edited in.

Below is a graphic to show the difference in size between the two.

Ultra HD is four times the resolution of regular High Definition.

No doubt you will be used to comparing pixels in cameras, so here are the actual pixels we’re talking about:

  • HD: 1920 x 1080
  • 4K: 4096 x 2160

(a quick note concerning resolutions follows at the bottom of this article)

So all in all, 4K Ultra HD is about improved picture quality.

Camera technology has now made a significant advancement. Whilst it will take time for people to get 4K televisions to enjoy the full benefits. As you can see, pictures recorded in 4K are better.

Video production companies will over time set about upgrading their equipment accordingly.

As it happens, we’ve already done that. And we don’t charge a premium for having the latest equipment either.

Everyone will have to upgrade eventually anyway, for now it’s an added point of value that our clients can get the best videos with us as opposed to anyone not producing in 4K.

4K resolution is 4096 x 2160, as recorded in-camera.

However, the final deliverable which televisions display is 3840 x 2160. There in referred to as Ultra HD because it is exactly four times the size of HD (1920 x 1080).

Unless you’re particularly keen on the technical aspects, I like to avoid going into unnecessary detail. Which is why I’m happy to refer to ‘this’ as 4K Ultra HD.  People know what you’re talking about, without complication, and that counts for a lot I think.

Would you like to speak to someone about having a video produced?Call us, 0800 862 0515